How effective is the combination of your main product and ancillary texts?

Digipak Front Cover

Digipak Inside

Website


How have you maintained a clear image and theme throughout your campaign?
Throughout all of our products we have kept an emphasis on Miles Kane (Chris) for its image which is why he is the only person featured on the digipak and has most emphasis on the website and in our video. There is also a distinct colour scheme with the Digipak and website (pink, white and black) which makes them look united; the colour scheme wasn't included in the video because it wouldn't suit the song and would look silly.

How is the website, CD cover and video interrelated? Do they have the same purpose?
Our website, CD cover and video are interrelated due to having the same content regarding actors and theme. The website and digipak are interrelated with the colour scheme. All of our products have the same purpose in regards to selling Miles Kane, by making them all similar people are more likely to recognise his 'brand' and therefore let him stand out. To make him stand out all 3 of the products focus on him.

What purpose or relationship do they all have? Do they target the audience?
The purpose is to give Miles Kane an interesting image which people will want to buy into. The target audience of 16 - 25 year olds might not be achieved due to our actors being in the lower end of the target audience spectrum (17-18), however apart from that I think it would have done ok towards our target audience due to it having a similar style to Miles Kane's previous videos with the inclusion of dancing and focus on live performance.

Arctic Monkeys - Favourite Worst Nightmare Digipak

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Miles Kane - Come Closer

Arctic Monkeys - Teddy Picker

Miles Kane - Quicksand (our video)


1) There are many similarities with our video and the videos I have chosen due to them containing the conventions of the Indie genre, mainly the playing live aspect which is frequently done in our music video, the Come Closer and is all what there is in Teddy Picker. We thought that by following the playing instruments convention it would make our video feel more realistic and fitting of Miles Kane than if there was a major story-line which consumed the entire video. Thats not to say there isn't a minor story-line like in Come Closer with Miles Kane being attracted to the dancer and in our video with our Miles Kane running off with the ballroom dancer. This focus on performance and minor story-line made shooting a lot easier due because we could take a wide variety of shots of each instrument and choose which shots looked best and use a variety of them.
The smartly dressed aspect of Come Closer was also applied to our video with all of the cast wearing smart clothes like shirts, blazers and nice dresses.
2) We developed the convention of Miles Kane looking smart with our actor playing him wearing a suit. Same goes for the rest of the band with the drummer wearing a shirt and smart trousers and the bassist wearing a smart pretty dress. None of the band wore bright colours either to make sure they didn't look stupid and so they looked normal and everyday which is a convention of the Indie genre as is also seen in the Teddy Picker video with none of the band wearing outlandish outfits that are iconic. We developed the playing instruments convention with multiple shots of each instrument being played and a lot of shots of Miles Kane singing the lyrics.
3) Our music video has challenged convention by having a little bit more focus on story than is normal from a Miles Kane video but not too much to dominate the music video. Our dancer is also wearing bright colours to make her stand out and go along with the lyric 'blue sequins' so she stands-out and is therefore not too indie.
4) The only post modernism intentionally used is to reference Miles Kane, this was done by what clothes he wears and what happens in his music videos, e.g. the dancing and the performance.