Monday, 23 January 2012

Reflective Evaluation - Sophie - Question one

In what ways does your media product use, develop or challenge forms are conventions of real media products use, develop or challenge forms and conventions of real media products?



Our music videos the form and conventions of the indie genre, this specific indie genre is focused to British Indie its similar to Miles Kane’s ‘come closer’  video,  using a style of dress which  focuses on previous trends in the last century and not current trends  in the fashion scene. Miles Kane fits this genre by using 1950’s & 1960’s stylistic influences. 




This is shown in the come closer video by the 1950’s style clothes, the fur coat and the dress Daisy Lowe wears are both from the 1950’s genre the mise-en-scene is also from the time period. When creating are music video we decided to follow the stylistic influences from this music video, this is why Charlie (our main dancer) is dressed in genre appropriate clothing for the 1950’s era,  and the males wore suits similar to the style Miles Kane wore in the video.  We tried to find a band that were similar to the instruments Miles Kane has in his videos, this we found very hard are keyboardist dropped out on us and so did our drummer, thankfully we managed to find another drum kit and drummer.

Are location of a theatre/ hall to film in also was developed from the come closer video, in this video Miles Kane is in a pool hall/working mans club. Thus taking into account the socio cultural aspect for a location, we then did a similar thing and chose to use a dance hall in Beeston Rylands, the building is now used as a school.  Its old 1940’s architecture and design fitted perfectly for the type of music video we believed Miles Kane would create in a stylistic sense. However, it was hard to stick to these conventions, by doing this we limited the style of music video we could do. For example if we had chosen to Skeleton boy by friendly Fires it would have been easier to do a video that was very abstract and that didn’t necessarily needed to follow typical norms and conventions. By doing Miles Kane and sticking to the stylistic forms and conventions we lost a lot of versatility in the content of what we could create.







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