I have uploaded three videos, one is our music video, another is a Miles Kane video and the last is a video by Noah and the whale.
Mile Kane and Noah and the whale both follow the conventions of indie quite closely, with very simple locations, the Mise-en-scene very basic, minimalistic and plain.
So when we created our music video having decided that the best way to attract our target audience was to follow convention, it came out very similar to these two examples.
Some rather more noticeable similarities between the three videos are the chosen locations. Come closer uses a ‘working mans pub/club’ type of location, and give it all back has many locations that look sort of tacky, homey and everyday, like a child’s bedroom and a stage at an old school. The location we used was a school hall with a stage, empty apart from the instruments used by the band.
As with the other two videos our music video featured many shots of the artist playing their own instruments and performing as is expected from an indie band.
We developed this idea in our own video, making the Artist performing, part of our narrative, drawing the two video types together in an attempt to make our video more interesting.
The narrative we chose was one that features in a lot of music videos. And since Performance is the most important aspect of an indie video, we chose one we could merge with the performance.
Although we did challenge the conventions slightly by using more narrative than is common in Miles Kane videos, because the skeleton narrative we had needed to be fleshed out in order for the audience to make sense of it, and we felt that by increasing the amount of narrative in our video, it might appeal more to the audience, by giving them an interesting story to follow as well as the track to listen too.
The only postmodern idea that we have used in our music video is referencing dance shows like Strictly come dancing, when the band members judge the dancers on their performance.
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