Reflective Evaluation - Sophie- Question two

How effective is the combination of your main product & ancillary texts?

Throughout are campaign are intentions have been clear of what kind of image and style we have chosen to create, we decided as a group that the decision to add a basic narration to the music video would help make our video more interesting. When done in the Miles Kane video narration is basic and revolves directly around Miles Kane himself, in our video we had to main characters, Chris who is our singer gets more involved into the narration thus overlapping the narration and performance aspect of our piece. The style of how we want to portray Miles Kane has been very clear, the location, stylistic intentions and the outcome has maintained the same throughout are planning and creating process.

All three products have the same interconnecting style, the website, the CD cover & music video. for example the same colour schemes are used in the wesbite and the CD cover. An idea we have taken from miles kanes most recent and only album. I believe that this androgynous colour scheme is something that makes this artist stand out compared to other artists of the indie genre,appealing to both a male and female audience. 

The purpose of digipacks and webpage is to support the video in what it shows. This artist has a formal tone to his performances as well as a smart clean cut image the basic colour schemes and the  spacious webpage  show this the webpage is organised and not chaotic unlike many other webpage’s of indie bands/singers. 

The friendly fires webpage set out like a blog has few links to other areas of the site and focuses mainly on the homepage where a lot of random information of the band is put up in only a time related order e.g. tour dates uploaded followed by a behind the scene video. I think this shows clearly that the band has a connection with there fan base, making there webpage similar to a social networking site brings them closer to there audience as we are lead to believe that they are in control of there website and its something personal to them as it looks like they themsleves upload the content.

We chose not to create our webpage like this as we realised that the Miles Kane as an artist is on the other end of the indie spectrum compared to friendly fires and this organised clean cut smart layout is a running theme we kept throughout the creation of webpage, the digipak and the video itself.  The friendly fires digipak is also different from Miles Kane, the imagery of a bird doesn’t relate to the band, it’s a singular image of representation.

This is very different from Miles Kane as he is on the front cover of his digipak, with his name in bold white lettering contrasting from the black background and greyscale image of himself. This presentation of his image maybe due to the fact that Miles Kane is a lone artist and not part of a band thus making the audience perceive him in a different way to friendly fires, he needs to promote himself more to be noticed as there isn’t many singer lone artists in the indie scene.