Throughout the campaign, I feel we have kept a very clear theme. This is because through out our work we have maintained a simplistic style that is associated with Miles Kane. We’ve done this through mise-en-scene and narrative in our music video, and the layout and design of our website and Digipak.
We’ve kept to plain colours and a black and white base. For example, on the Website we’ve used black, for the background, and have edited the colours on the CD covers to be black and white. We've used pink as the only colour point on both. Using Pink for the CD Title and the website headings made them stand out against the black and white backgrounds.
We felt that this was appropriate because Miles Kane had used this styling for his previous album, the colours involved being black, white and pink. And by using something that is easily recognisable as a Miles Kane product it is more likely that our products will attract his fans and other indie loving audiences, because Miles Kane is very typical in his indie style.
The website and the Digipak are interrelated through their composition and design.
They serve the same purpose, to sell the artist and have been made specifically to do so.
The website promotes the artist and features images of the artist performing and tour dates.
The Digipak focuses on the artist using images of Miles Kane, performing, and cementing the idea that he plays his own music, as is his goal, stated in an interview.
The music video is also interrelated with the other two products as it uses the same themes and conventions. Like the CD and Website, the music video features a very simple location, with minimalistic mise-en-scene. The narrative in the video, although maybe more expanded than in other Miles Kane videos, carries the same kind of theme that is typical of his previous examples. As it too complies with what would be expected of Miles Kane, it helps sell the artist, with many shots of our Miles Kane, playing his guitar and singing, enhancing the idea that he can genuinely make his own music. It also means that it appeals to the target audience as it follows the indie conventions.
Our website promotes both the CD and the video, as both are feature on the site, showing that all are related. The CD also matches the website in colour, images and layout, and the music video relates to both through the the way it was edited. The black and white effect used on certain shots, that fade into and out of colour match the design of the Digipak, where ever though the images is set as black and white, some comes through, although it appears very washed out. It also relates to the website because the people featured in the images on the site, are present in the music video, showing that all three products are in fact related.
CD COVER, OUTSIDE
CD COVER, INSIDE
WEBSITE
Katy Perry's California gurls Digipak.
Screen caps from Katy Perry's California gurls video
This set of products sell the artist as Katy Perry is the main feature of the video and the Digipak, and both the video and the CD cover carry a sweet related theme making them instantly recognisable as related. I feel that though our products are from a different genre to Katy Perry, we have achieved a similar effect with the things we have created, by having a common theme running through all of our products and having our artist as the main feature.
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